I do not work in an industry;
in my book coaching is a profession. I made a conscious choice many years ago
to not get involved in the fitness industry. It is too much about style, hype,
marketing and appearance. Coaching is about results, it is about substance. I resent
it when people lump the two together. In my opinion this is why we have some of
the injury problems and inconsistent performances we have today in sports. Too
many people are following fads and trends, instead of following known best
practice that is less sexy, more time consuming requiring a greater commitment.
