Coaching is a profession, not an industry. The younger generation of coaches who have been heavily influenced by social media and 24 hour sports channels do not seem to understand this. As a profession, there are standards and expectations. Coaching for me has never been a job, it has been a way of life, a lifestyle. Coaching is what you are with every fiber of your being. Coaching is special because you are impacting lives in a very direct way. Honor and respect the profession, be thankful for the privilege of being a coach.